Web development Process
The Following is an overview of our creative process with a detailed explanation for each phase:
1. Creative Brief
To really understand a client’s brand, we meet with the client to discuss their business goals, target audiences, brand and style. Some clients come to us with a Creative Brief and Brand Style Guide in-hand but most of the time, we have to create one. The Creative Brief will guide the interface, user experience and visual design. Web companies that are more development-focused often miss this critical step. They will just grab a template, stick the logo at the top and call it a day.
2. Creative Strategy
This phase involves brainstorming ways of presenting the brand messages to the intended audiences. Ideally, we have a solid brand differentiator and marketing strategy that will present a compelling visual anchor and theme for the website.
3. Interface Architecture
We use interface design best practices to develop the architecture for the website. In this phase, we define the structure, organization, navigation, labeling, and indexing of a website. This process results a set of documents called “wireframes” that outline the function and basic design flow of key website pages. Wireframes are black and white diagrams that show the organization of website features and functionality – much like a blueprint shows the structure of a building.
4. Round One Visual Design
Our designers will take the Creative Brief, strategy concepts and approved Interface Architecture and under the direction of an Art Director, will mock-up web page designs with color, graphics, images, and typography. We present at least two different design concepts or more, if the budget allows. We make sure that we have a solid rationale to help support our creative decisions and explain them to the client.
5. Round Two Visual Design
The client will provide feedback on what they like and don’t like about the Round One designs. We then revise the designs and present them again in Round Two for review. Design Approval – This iterative cycle of design, review and feedback results in an approved visual design. Typically the project scope allows for two or three rounds of revisions.
6. Internal Page Design
Rounds One and Two design usually involves only a few key site pages. Once an approved design has been established, our designers have to apply the design to other internal site pages and/or an internal page template design that will serve for the remaining content pages.. Those pages are also reviewed by the client.
7. Programming/ Development
The development team has been involved in the project from the beginning in order to review and advise on the required functionality. Now they have approved design files that they can prepare for integration with the technical framework of the website. Our developers will build the site pages in code on a development server.
8. Beta Review
In this stage, the site is checked on all required devices and browsers for which it was designed. There are usually several rounds of beta testing and QA to ensure the site functions per the specifications. The Project Manager will lead this process and keep everyone up-to-date on the progress.
Launching means that we move the files to your hosting environment and point your DNS towards the hosting account and the website is now live at your URL. We recommend that clients retain us to provide ongoing maintenance, required or recommended software updates, enhancements and marketing services. In order to be effective, a website requires consistent monitoring and improvement. Websites that are not maintained proactively become easy targets for hacking as your software and plugins become out of date. We like to partner with our clients to help them grow and profit far into the future.
You should seek a web designer or web design company that guarantees to work closely with you. Check out their process and see how it compares to ours. A good working relationship with your designer, including an open line of communication, is important to ensure they are creating a successful website that will help your business grow.